Welcome to East Coast Sports – A Surf City Tradition Since 1952

For over 70 years, what is now known as East Coast Sports has been a cornerstone of Surf City and the Topsail Island community. What began as a small family-run coastal Ice House has evolved over the decades of family generations. In this very location the Medlin family has always strived to deliver what the island needed. Surf City was a small fishing village and the Medlin family never lost sight of that. Today East Coast Sports provides an extensive tackle shop and the ultimate destination for fishing, boating, and beach enthusiasts. Whether you’re an experienced angler or a first-time visitor, our knowledgeable local staff is here to provide expert advice on fishing, tackle, and the best spots to explore.

Beyond our roots in fishing, we offer a wide selection of beach gear, boating supplies, gifts, and coastal apparel. As Surf City has evolved, so have we – becoming more than just a store, but a trusted resource for locals and visitors alike. Stop by and experience the tradition, expertise, and welcoming service that have made East Coast Sports a Surf City favorite for generations.

Our Top Brands

We only carry quality outdoor recreation brands we trust.

Here at East Cost Sports, we carry products from quality brands we know and trust, which is why so many people in Surf City, North Carolina keep shopping with us. Some of our top brands include Yeti, Calcutta Outdoors, WOW – World of Watersports, Seachoice Products, Maui Jim Sunglasses, Sperry Top-Sider, HUK Performance Fishing, PENN Fishing, AFTCO, Berkley, YakAttack, Columbia, Abu Garcia, Costa Del Mar, Surf Life, and many others. Come visit us today to check out our brands or give us a call if you have questions.

We have a variety of sporting goods that everyone in the family (including 4-legged members) will love!